Pronounced: AH-MUR-RAH-DE. Meaning: Wise; acute sharp sited vision (insight) from God through thy spiritual eye. Listen, hear God through thy spiritual ear; mentally keen, alert. (of a sense) highly developed spiritual vision acted upon in rehoboth.

We make products inspired by the aesthetics of sportswear, and the athletes who we looked up to as kids. The result is a unique interpretation of traditional men's essential items, with a mix of technical touches and unique fabric combinations.